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In the nearest time on the streets of Tokyo there will be drinks vending machines installed with free coffee and juice. The appearance of such machines - is not the charity of the drink producers, but another means of advertisement.
The interesting thing about it is that the machines will be equipped with sensor displays that will demonstrate a commercial during those 30 seconds needed to prepare the drink.
Besides, everybody who wants to taste the free drink will get not a simple paper glass, but with advertisement on it which will cost to the advertiser about 70-80 Yen. At the beginning they plan to install several dozens of such machines in the capital of Japan. If this offer finds it's consumer, there will be later about 35 thousands of such machines with free drinks installed. |
