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Social advertisement in Chile will be now not only handed out but also scattered on the streets. That is the suggestion of an advertisement agency, which delevoped an anti-tobacco camgaign for the "Instituto Nacional del Torax".
A smoker walks down the street and sees a cigarette under his feet. But if he pick it up, he will see that it is not a cigarette but a rolled leaflet that tells about the harm of smoking and offer help. It says something like this: "It seems that you need not only a cigarette but also help". |
